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Ten Steps to Recalibrating Your Marketing for Maximum Impact
Introduction to the Ten Steps. Webinar 1.
Step 1. Business audit: Audit your business and identify new opportunities in times of crisis, learn how to utilise your current content and website to drive more sales now. (85:42)
Step 2. Keep communicating: Learn how to align your communication (blogs, email campaigns, social media) with your customers’ needs for maximum impact.
Webinar Series 2
Step 3. Innovate: Create new income streams from your existing customers - segment, reposition, up-sell (94:12)
Step 4. Digital connector: How to immediately increase the impact of your digital presence.
Step 5. Double down: Don’t just survive; thrive by applying a growth and investment mindset.
Step 6. What you don’t know about your customers: How to create insights via research and other social media monitoring that can provide great ideas for rapid business growth.
Webinar Series 3.
Step 7. Help customers find you easily: Leverage existing and new online tools (70+) to ensure your ideal customers can find you easily.
Step 8. Utilise your customer list for immediate sales: Build a segmented customer list and marketing strategy utilising digital tools to drive immediate sales.
Step 9. Build trust and connection: Share useful knowledge, tips, advice and resources to make your customer’s life easier in these difficult times.
Step 10. Summarise and prioritise: Summarise all the steps and narrow your focus to those strategies that will give you the best return.
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Step 4. Digital connector: How to immediately increase the impact of your digital presence.
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