This news reader from the BBC is experiencing our "new normal".

Right now businesses are desperately trying to keep a afloat when the traditional way of doing business has been turned on its head. No more face to face meetings, foot traffic or lunch time meetings. Now it is fend for yourself and home school your kids or read the news at the same time.

A deepening digital divide

Even before the crisis, companies that were digitally and analytically mature outperformed competitors that hadn’t built robust digital and analytics capabilities. The COVID-19 crisis has only widened the gap between industry leaders and laggards. For leaders with the ability and willingness to invest, the pandemic has clearly been an accelerator. The imperative is clear: make digital and analytics a core element of your company’s strategy.

This change is also pronounced in B2B businesses. According to McKinsey & Co latest B2B Decision-Maker Pulse Survey, sellers indicated that digitally enabled sales interactions are now more than twice as important as traditional sales interactions, compared with rough equivalency before COVID-19. Nearly four in five B2B sales teams have already shifted to videoconference or phone.

Now it's all about being able to do business in new ways.

It seems to me that many businesses are motivated to market their business during this time but don't know where to start. Is that you? And that's an awesome way to work on your business when you're limited in other capacities. Here are some content-specific suggestions for marketing in the age of coronavirus. Maybe you can come out the other side with something stronger.

Here are some key steps you can take.

1. Do a business audit - using the template attached look at your business model and see where you need to pivot your business during this time. The first step is knowledge and then comes the solution mode. You need to understand the full picture first.

Video on Business Canvas.

Companies that can quickly identify the inefficiencies in the way they work will likely come out of this storm with an improved operating model. Some companies implementing work from home as a means of stemming the COVID-19 outbreak, for example, are identifying inefficiencies that were hidden through large in-person meetings even as they navigate the challenges of working together when people can’t be in the same location.

2. Do a content audit - Evaluate all your content. Think about your company website. This serves as the home base for your business and provides all the key information that a customer will see the moment that they search for you online. So, does your page content best reflect who you are, and the services you offer? In other words, are there products or services you provide that you don't have page content for? Now is the time to address that by creating new content. You can also double-check to make sure that your images look sharp, the links on your website are operational, and that the current content makes sense. Read through your website with a critical eye, and make sure that you make edits as you see fit.

3.Audit your website using one of the following resources and your content with the attached file. This will be time well spent.

Ubersuggests - Neil Palets great resource for website health, competition and SEO tips

Web grader - too, see what you can fix on your website to make it work better.

Interview with Cameron Madill from Pixelspoke on auditing a website.