Ten Steps to Recalibrating Your Marketing for Maximum Impact
Making Dynamic Marketing Decisions for Immediate Sales
This course covers the essentials you must do to ensure that your business not only survives the Coronavirus but is ready to thrive on the other side of it.
There will always be business and health challenges and it is how adaptable and motivated we are as business owners that will determine how well we navigate them.
I will take you through 10 key steps you can do now to ensure that your business is making the most of every opportunity. Included are templates and tools to quick start your marketing effort.
This course is best suited for business owners, business development managers and marketing staff.
As a registered participant you will have access to the tools, downloads and content in this course until June 2021.
PreviewStep 1. Business audit: Audit your business and identify new opportunities in times of crisis, learn how to utilise your current content and website to drive more sales now. (85:42)
StartStep 2. Keep communicating: Learn how to align your communication (blogs, email campaigns, social media) with your customers’ needs for maximum impact.
StartStep 3. Innovate: Create new income streams from your existing customers - segment, reposition, up-sell (94:12)
StartStep 4. Digital connector: How to immediately increase the impact of your digital presence.
StartStep 5. Double down: Don’t just survive; thrive by applying a growth and investment mindset.
StartStep 6. What you don’t know about your customers: How to create insights via research and other social media monitoring that can provide great ideas for rapid business growth.
StartStep 7. Help customers find you easily: Leverage existing and new online tools (70+) to ensure your ideal customers can find you easily.
StartStep 8. Utilise your customer list for immediate sales: Build a segmented customer list and marketing strategy utilising digital tools to drive immediate sales.
StartStep 9. Build trust and connection: Share useful knowledge, tips, advice and resources to make your customer’s life easier in these difficult times.
StartStep 10. Summarise and prioritise: Summarise all the steps and narrow your focus to those strategies that will give you the best return.
Dan's superpowers are...insight and empathy!
Dan has the ability to understand your customers and provide solutions to their problems, so you can provide real value. Insight is a superpower that helps you empathise with customers, identify their struggles, and help them succeed. Creating a compelling value proposition is the key to a great business and makes marketing easy and this starts with understanding customer needs. Dan has just been engaged a second time to present for the Dept of Industry and Science a roadshow around Australia around how to create a compelling value proposition, so she knows her stuff! Learn more here.
"The marketing process (led by Ken and Danielle) I have been working through over the past three months has been invaluable to my business and personal growth. The process has enabled me to reconsider my business objectives, relevance to customers and my value proposition. Until now I have been making assumptions about my customer base and talking to my customers rather than understanding their needs and looked more closely at their perception of my business model. This process has been instrumental is helping me to maintain sales and build sales despite this environment. In-fact my online sales have doubled since this process began. Communicating with my customers and making my products and services relevant to what they are experiencing has been critical to "pivoting" my business model."
ANNA MITSIOS | Naturopath & Founder