Attracting the right customers requires a defined strategy. The narrower the niche the more easily you can market to them. The broader the target then the harder and more expensive to market too. Even if you have the intension of having a broad market appeal with your product or service, it is always best to start with the most ideal customer as a segment and then build out each segment as you build your offering and business.

Read the attached file and see how you can start to narrow your customer segment.