Content marketing is an important part of the marketing strategy. It is a way to build trust, earn and audience and build a long term relationship with clients, partners, pr and employees.
This course outlines:
- Key considerations for a content plan
- A content calendar
- Identifying your customer segments
- How to measure success
Dan is a customer centric marketing consultant with over 10 years experience working in corporate and 10 years running her own small marketing business. Visit her website at www.macinnismarketing.com.au