CONTENT DISTRIBUTION

There is no point in creating content if it is not seen by the people you want to see it. Content search optimisation is key. We need to use all possible SEO techniques on every piece of content to make sure it is found by your target audience. I also make sure it is distributed on all relevant channels, not just your own social networks. The Holy Grail is getting your content shared. To achieve this you need a deep understanding of peoples' motivations for sharing. The top two reasons people share content is to bring valuable and entertaining content to others and to define themselves and what they care about.

Your content must fulfil these desires to be shared.

We use Hootsuite.com to share our content out on social platforms.

GETTING FOUND

There are a few tools we use to ensure that our content is Google Friendly

Google AdWords Traffic Estimator (https://adwords.google.com/o/Targeting/Explorer?__...

ideaRequestType=KEYWORD_STATS#search.none): The free Google AdWords Traffic Estimator tool helps you discover how much advertisers are paying for certain keywords. Advertisers bid on keywords and serve ads on Web pages with relevant content. Popular keywords typically have higher price tags and higher traffic estimates. The key to using Google AdWords Traffic Estimator for keyword research is to find the middle ground. Look for keywords related to your blog’s content that are neither the most trafficked and highest priced nor the least trafficked and lowest priced. This way, you’ll strike a balance between too much competition (meaning many other sites are already creating content related to those keywords) and too little traffic (meaning no one is searching for those keywords).

Wordtracker (www.wordtracker.com): To use Wordtracker, you have to pay a fee, but a free trial is available. If you’re serious about keyword research, then Wordtracker is probably the best tool currently available with a fairly reasonable price tag.

Keyword Discovery (www.keyworddiscovery.com): Keyword Discovery is another excellent tool for keyword research, but it also

has a fee associated with it. A free trial is available, so you can give it a test drive before you pay anything. The results you’ll get from Keyword Discovery are extensive and best for someone who really wants to drill down deep into keyword research.