Social Media Marketing Strategy

Residential Construction Case Study

Content marketing is so important. We know that customers are searching for answers to their queries online. A great way to be found and be useful is sharing your knowledge. Hence having a social presence where your ideal customers are is essential.

This course looks at:

  • Why social Media
  • Strategy Strategy Map
  • Step 1. Key Objectives
  • Our Story
  • What we stand for
  • Step 2. Audit
  • Who is doing it well
  • Key actions and Insights
  • Which platforms
  • Step 3. Ideal Audience Profiles
  • Tone of Voice
  • Content Strategy
  • Step 4.Social media mix for audience preferences
  • Step 5. Calendar Plan
  • Step 6. Resources
  • Step 7. Measurement

Your Instructor

Dan MacInnis
Dan MacInnis

Meet Dan - the leading authority on customer-centric marketing

Dan's superpowers are...insight and empathy!

Dan has the ability to understand your customers and provide solutions to their problems, so you can provide real value. Insight is a superpower that helps you empathise with customers, identify their struggles, and help them succeed. Creating a compelling value proposition is the key to a great business and makes marketing easy and this starts with understanding customer needs. Dan has just been engaged a second time to present for the Dept of Industry and Science a roadshow around Australia around how to create a compelling value proposition, so she knows her stuff! Learn more here.

Course Curriculum

  Social Media Strategy
Available in days
days after you enroll

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

We hope you found this course useful. If you wish to create a social media strategy for your business we are always available to assist.

Get started now!