Social Media Marketing Strategy
Residential Construction Case Study
Content marketing is so important. We know that customers are searching for answers to their queries online. A great way to be found and be useful is sharing your knowledge. Hence having a social presence where your ideal customers are is essential.
This course looks at:
- Why social Media
- Strategy Strategy Map
- Step 1. Key Objectives
- Our Story
- What we stand for
- Step 2. Audit
- Who is doing it well
- Key actions and Insights
- Which platforms
- Step 3. Ideal Audience Profiles
- Tone of Voice
- Content Strategy
- Step 4.Social media mix for audience preferences
- Step 5. Calendar Plan
- Step 6. Resources
- Step 7. Measurement
Meet Dan - the leading authority on customer-centric marketing
Dan's superpowers are...insight and empathy!
Dan has the ability to understand your customers and provide solutions to their problems, so you can provide real value. Insight is a superpower that helps you empathise with customers, identify their struggles, and help them succeed. Creating a compelling value proposition is the key to a great business and makes marketing easy and this starts with understanding customer needs. Dan has just been engaged a second time to present for the Dept of Industry and Science a roadshow around Australia around how to create a compelling value proposition, so she knows her stuff! Learn more here.