Customer Journey Mapping

Why top performers obsess over their customers’ journey

Are you like 66% of marketers and small business that could be doing a better job of staying in-touch with your customers?

So you’ve been busy growing your business for the past few years - honing your product, selling and marketing to customers, hiring key people, delivering and fulfilling orders, and making ends meet. By and large, you’ve been successful in winning loyal customers, and your revenue is up and to the right.

While some of your customers are purchasing regularly, many are only doing so occasionally, and many others you’ve lost touch with entirely. The good news is that coincidental run-ins, whether at industry events, on Facebook or Twitter threads, or when you happen to touch bases over the phone, are leading to positive outcomes.

The question is: how many more leads like these might exist? With a more systematic approach to when and how you engage your contacts, could you stay top of mind, be authentic to the brand you’ve created, and rekindle old conversations and leads from your hard-earned database? And, do you know the metrics and levers to grow your business faster online?

Moreover, you’ve spent significant time and money on customer acquisition - advertising, online marketing, events, sales campaigns, and investing in partners. Your website or shopping cart is converting, your team can sell, and your referral or partner network is delivering. Yet you have that nagging fear that you’re missing out on leads and opportunities because you aren’t keeping up with your contact base.Whether we’re talking about a traditional and online retailer like Kmart or a high-tech startup or financial services and consulting firm, the lifeblood of any small business is a steady supply of qualified leads who try and buy your services. Companies who invest in the customer experience and do a good job of staying in touch regularly, go on to earn loyal customers, benefit from larger repeat purchases, and enjoy word-of-mouth referrals.

Companies like Amazon.com, Apple, and Zappos know this and invest millions each year into understanding their customers’ buying experience. They break down the customer journey, or the set of decisions and hurdles that a curious person (a “lead”) faces as they evaluate a product or service. Marketers and product managers develop aggregate buying personas that helps focus their messaging and features and implement tracking to assess customer progress through a funnel - whether it be making a first-time purchase, activating a new feature, or offering a product review.

This course looks at the customer journey and your touch points to ensure that you are optimised to grow like some of the fastest companies in the world. Sound good? Start here.

Customer Journey

Your Instructor

Dan MacInnis
Dan MacInnis

Dan is a customer centric marketing consultant with over 10 years experience working in corporate and 10 years running her own small marketing business. Visit her website at www.macinnismarketing.com.au

Courses Included with Purchase

Marketing Plan
Strategic Marketing - The plan
Dan MacInnis
Branding for Small businesses
Branding you and your business
Dan MacInnis
Content Marketing
How to create a integrated content plan that drives loyalty and leads
Dan MacInnis
Social Media Marketing Strategy
Residential Construction Case Study
Dan MacInnis

Original Price: $120

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!