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Branding for Small businesses

Branding you and your business

Branding your business is shouting about what you want to be known for. It is your story and your why. Consumers buy into your story and so branding your business goes beyond a logo or a image. It is the feeling that people get when they hear your business name or see your logo that matters. This short course will help you identify the following:

Your brand identity made from:

  • Your value
  • Your culture
  • Your communication


Your Instructor


Dan MacInnis
Dan MacInnis
Meet Dan - the leading authority on customer-centric marketing

Dan's superpowers are...insight and empathy!

Dan has the ability to understand your customers and provide solutions to their problems, so you can provide real value. Insight is a superpower that helps you empathise with customers, identify their struggles, and help them succeed. Creating a compelling value proposition is the key to a great business and makes marketing easy and this starts with understanding customer needs. Dan has just been engaged a second time to present for the Dept of Industry and Science a roadshow around Australia around how to create a compelling value proposition, so she knows her stuff! Learn more here.


Course Curriculum


  First Section
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!