Branding for Small businesses
Branding you and your business
Branding your business is shouting about what you want to be known for. It is your story and your why. Consumers buy into your story and so branding your business goes beyond a logo or a image. It is the feeling that people get when they hear your business name or see your logo that matters. This short course will help you identify the following:
Your brand identity made from:
- Your value
- Your culture
- Your communication
Dan's superpowers are...insight and empathy!
Dan has the ability to understand your customers and provide solutions to their problems, so you can provide real value. Insight is a superpower that helps you empathise with customers, identify their struggles, and help them succeed. Creating a compelling value proposition is the key to a great business and makes marketing easy and this starts with understanding customer needs. Dan has just been engaged a second time to present for the Dept of Industry and Science a roadshow around Australia around how to create a compelling value proposition, so she knows her stuff! Learn more here.